Executive Bios are a critical branding tool for individuals seeking executive-leadership and/or consulting opportunities...
The Executive Bio is a one-page, narrative-style branding document that is utilized to augment an executive-level job search, mostly in the areas of networking and informational interviewing. Both strategies, when executed correctly, excel in opening up new job opportunities that are not advertised. This gives you, the job seeker, a distinct competitive edge in the market. The Executive Bio is also often required for specific vetting opportunities listed below, and is a powerful tool that can be used to deepen your personal branding strategy in the areas of:
PURSUING A BOARD DIRECTORSHIP OPPORTUNITY:
Today, Boards require an Executive Bio as part of their comprehensive evaluation and vetting process. Make sure yours is in alignment with the rest of your overarching branding strategy.
LAUNCHING A CONSULTING OFFER:
Standard business protocol, at this time, is for companies to ask for an Executive Bio first as a means to start the conversation when vetting consultants for specific opportunities within their organizations. Make sure yours in in alignment with the rest of your overarching branding strategy, and demonstrates your unique philosophies and methodologies used to drive outcomes for your clients as a consultant.
EXECUTING A SOPHISTICATED NETWORKING STRATEGY:
Executing a networking strategy with your résumé hand-in-hand is not recommended - especially at the executive level. This type of approach not only puts the other person in an uncomfortable position as they feel under significant pressure to forward your résumé on your behalf, but also lends to a perception of over-anxiousness and over-exposure in the market, both of which do not lend well in positioning you in the market.
Remember: Perception is everything.
A more effective networking approach is to utilize a professionally branded Executive Bio to initiate and/or follow-up on a conversation, and then bring your résumé forth at the right time in this process as a vehicle for the more advanced conversations further down the road.
This is actually true for both networking and informational interviewing.
Again, heading to the market with an Executive Bio (versus initiating the conversation with a résumé) has been proven to advance conversations further.
ENSURING CONSISTENCY IN YOUR ONLINE BRANDING:
The Executive Bio is also an exceptional tool to incorporate to any of your other online platforms, such as Google+, an online portfolio, or website.
DEEPENING YOUR BRAND AT SPEAKING ENGAGEMENTS: