What exactly is a "Bland to Brand" Transformation?

 

BLAND TO BRAND TRANSFORMATION #1

From no response for >1 year, to landing an esteemed leadership role at a premier Media & Entertainment company within 6 months of new personal branding launch...

BLAND TO BRAND TRANSFORMATION #2

From confusion - to clarity and impact, with a new branding statement that clearly communicated transferable skills into the hot new emerging market of Customer Experience....

BLAND TO BRAND TRANSFORMATION #3

From patient caretaker with zero nursing experience, to acceptance into the nation's top nursing programs upon first attempt...

BLAND TO BRAND TRANSFORMATION #4

From work instability and 70-hour work weeks with no compensation upside, to a highly esteemed product development leadership role at a progressive, up-and-coming company...

BLAND TO BRAND TRANSFORMATION #5

From struggling for years to clearly articulate her personal brand and value within the company, to a complete personal transformation and understanding of unique value proposition to jet-set into "what is next" in her career...

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What exactly is a
"Bland to Brand" Transformation?
 
A B2B transformation is to shift from initiating a job search with a non-targeted (or misaligned) résumé that lacks any compelling or relevant  messaging, with zero-to-minimal traction in the market...
...to having a sophisticated and highly targeted brand message that is relevant and compelling to your target audience, uniquely differentiates you, and therefore opens up interview opportunities that were not available to you before. 
The "Brand to Bland" transformations shown here are impressive in that in many cases the client was not generating any traction before the transformation ...or had to overcome insurmountable odds to land the opportunity desired!
What would be possible for you if you were to invest in yourself with a strategic "Bland to Brand" transformation? 
Strategic Branding...it Works!