BLAND TO BRAND TRANSFORMATION #5
Susan came to me frustrated; she knew she was capable of taking on so much more ...and yet felt unable to successfully understand and articulate her offer in a way that would help her land new roles within her existing company.
We immediately went to work, digging deep to "get to the heart of the matter," and understand her unique value proposition as well as align her to opportunities that would be the best fit for her at this juncture in her growth and career.
The resulting résumé brought Susan's story to life, gave her credit where credit is due for her unique contributions and impact, and provided her a completely new understanding, appreciation and clarity for her own value and worth.
Today, Susan is flourishing and pursuing roles within her organization - with a new solid footing under her.
Insightful branding - it works!
*Names, dates and company names have been changed.