BLAND TO BRAND TRANSFORMATION #3
Elizabeth came to me perplexed on how we could demonstrate her transferrable skills as a caregiver into a powerful and compelling story that would position her to get accepted into the fiercely competitive nursing programs in the U.S.
She under-valued her 4-year experience as a caregiver , and came to me to help tell her story, and craft a marketing strategy that clearly demonstrated her transferable "volunteer" skills as highly relevant.
The resulting résumé provided a dynamic representation of her transferrable skills and her brilliant disposition in managing through crisis - bringing her story to life in a way that was compelling, organized and succinct. As a result, she was accepted into several of the top nursing programs in the U.S. within her first attempt in applying.
An amazing feat for someone with no prior nursing experience!
Strategic branding - it works!
*Names, dates and company names have been changed.