BLAND TO BRAND TRANSFORMATION #2
Stephanie was frustrated. She knew her résumé was not powerfully conveying her true offer in the market. She had a solid background in shopper insights, shopper marketing and sales planning in consumer goods, and was determined to leverage this background to move deeper into the hot emerging Customer Experience market.
Through a series of phone conversations, we were able to "get to the heart of the matter," and clarify, organize and communicate her impact in a compelling and relevant manner ... giving her credit where credit was due for her unique contributions in deriving significant results for clients.
The résumé on the right was the result, giving Stephanie the solid foundation she needed to go-to-market and garner traction in this emerging and highly competitive field.
Strategic branding - it works!
*Names, dates and company names have been changed.