BLAND TO BRAND TRANSFORMATION #1
Paul came to me frustrated, as his present 1-year job search had yielded zero traction - and he couldn't understand why he was not garnering any response with his existing résumé. He was determined to relocate to Los Angeles and land his dream job in media & entertainment after 20+ years in the industry.
Immediately, I went work in defining his value proposition as it related the the targets he was pursuing at that time, and pulled his "story" that demonstrated his amazing leadership in leading for change, leading for culture transformation, and leading for results.
The résumé on the right was the result, which yielded immediate, considerable traction in the market, and within 6 months, Paul landed his dream job in the Media & Entertainment industry, where he continues to thrive today.
STRATEGIC BRANDING ...IT WORKS!
*Names, dates and company names have been changed.